HTH, LOSC's first Asian partner
LOSC is delighted to announce today the signing of an international partnership deal with HTH (Hua Ti Hui), that runs until June 2023. The online sports gaming operator becomes Official Regional Partner of LOSC for the Asian territory
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Hugely popular on the Asian continent, HTH (Hua Ti Hui) is a comprehensive and ambitious platform for online sports gaming and content related to sports and entertainment. Since its inception, HTH (Hua Ti Hui) has seen its user base grow steadily, gradually establishing itself as one of the rising players in the Asian market for sports, entertainment and sports gaming enthusiasts.
LOSC’s very first Asian partner
The first Asian partner in LOSC's history, HTH (Hua Ti Hui) will appear alongside the Lille club through an international visibility program via the innovative LED Overlay device. This digital technology, still little used in French football, makes it possible to adapt the stadium’s LED advertising display system to audiences in the territories showing the matches. Some major home games of Les Dogues will thus see the HTH brand displayed on the LED panel at the Pierre Mauroy Stadium aimed specifically at viewers in the Asian continent. This technological breakthrough reinforces the growing development of LOSC’s international visibility.
Olivier Létang (President of LOSC)
“A major player in its field and keen to remain very involved in regional environments, LOSC also aims to promote its brand in global markets, particularly that of Asia. Many concrete actions are thus already being carried out by the Club with particularly Asian audiences and this partnership with HTH (Hua Ti Hui) extends and rewards this strategy, along with the work carried out by the Club and its teams. It is also proof, if it were needed, of LOSC's reputation and media strength on the international stage. I would like to thank the HTH company and its leaders for their confidence in LOSC”.
Tony Han (HTH Marketing Director)
“The winning spirit of LOSC and the constant pursuit of excellence and perfection of HTH (Hua Ti Hui) represent a natural and spontaneous alliance. Our partnership with LOSC, one of Ligue 1's flagship clubs, signifies the strategic global marketing for HTH (Hua Ti Hui) this year. We sincerely believe that this partnership will consolidate the entire HTH (Hua Ti Hui) online gaming system, and further facilitate the entertainment experiences for our users, together with the aim of jointly pioneering the sports industry."